Euro-Asia Ltd. is the Rolex and other luxury watchmakers representative and reseller in Israel. The company operates through the prestigious Watch Show boutiques and its own authorized resellers.
Company website plays a key role in the business operation and aims to achieve two distinct sets of business goals for the consumer and business segments. For the consumer - it serves as a discovery point of the latest company's offerings. For the potential resellers, the website should show the brands represented and provide a convenient contact point.
As part of the online strategy, which the company re-thought together with Ristretto, it was decided to double down on the social marketing efforts and channels. Several Facebook and Instagram accounts were revived or added with new content and daily updates. Since the company’s line of products is so visually rich, Instagram was one of our focuses with a general account, and also some branded accounts for Rolex and other luxury brand watches.
Once again – we’ve delivered! We grew the account followers organically, many of those followers and group members became paying customers and active members of the brands’ fan community.